Coke signs up Vijay as brand ambassador

Well, amongst Kollywood stars it’s Ilayathalapathy Vijay who’s been constantly roped in for more brand ambassadorships. Coco-Cola had earlier roped in Vijay as its brand ambassador during the year 2000-03.

Later, as the brand manufacturers felt that the product can peak in markets without any celebrities. Now as Vijay’s popularity is gone ahead amongst young guys especially in rural areas, the product managers have approached him for the ambassadorship deal.

One of the sources revealed that Vijay would start filming for the commercial ad of Coco-Cola’s latest theme of ‘Open Happiness’. Also added that the commercial will be aired within next couple of weeks on all media channels… Earlier, during last year Vijay was offered the brand ambassadorship for ‘Chennai Super Kings’ in T-20 Tournament. One of the leading trade analysts of Tamil Film’s box office collection had recently stated that though Vijay’s recent films hadn’t done extremely well at box office, producers are on their heels of increasing his remuneration.

‘Kuruvi’ fight

The name is ‘Kuruvi’ but the film is getting developed more like an eagle.

‘Kuruvi’ is an important film for Vijay. He should regain the name he lost with ‘Azhagiya Thamizh Magan.’ ‘Kuruvi’ is important for Dharani also as he has to best ‘Gilli’ victory and forget ‘Bangaram’ flop.

Recently, Vijay did a impressive fight scene for ‘Kuruvi.’ For this, a bar resembling one in a five star hotel in Malaysia was put up at AVM Studios.

Vijay comes here daily to dance at the disco and the scene shows him fighting there with the villain’s henchmen. The fight scenes in ‘Gilli’ were the talk of the town for months. Vijay wants the same of ‘Kuruvi’ fights, so he has taken risks to come up with super fight scenes.

Villu Press Meet

The director of Vijay’s latest flick Prabhu Deva exudes confidence that ‘Villu’ will be a wonderful entertainer but at the same time admits to butterflies in his stomach.

‘This will be more like an MGR film that sends out positive vibes’ says Prabhu Deva and adds that the format would be that of a James Bond film with fight sequences in air, water and on land. So Mr. Prabhu Deva …. does Vijay replace Daniel Craig in Villu?

We’ll know the answer on the 12th of this month as ‘Villu’ releases ahead of Pongal to cash in on the hype that surrounds the film. Dusky damsel Nayantara is part of the project and Prabhu Deva has wonderful things to say about her hard work and commitment.

‘Despite being a big star she has been totally involved in the project and we are all happy with her performance. Her comedy scenes with Vadivelu in the first half will be a laugh riot for about 50 minutes. Vijay is also part of these sequences. The way Vadivelu gets sandwiched between them will be more like a Tom and Jerry show and I am sure that’ll be loved by children’ said Prabhu Deva.

It is very difficult to make a mass entertainer’, admits Prabhu Deva. ‘We have to make an action film and to deliver something that everybody knows is tough. I am happy with the entertainment value that ‘Villu’ has’ said the ace dancer turned director.

Prabhu Deva said he had never declared that Vijay plays a double role but maintains that he’d like to keep that in ’suspense’. When asked if he appears in any song sequence he said ’suspense’.

When questioned what his future projects would be, Prabhu Deva’s demeanor changed like that of a little boy deprived of ice cream and said ‘I can think only after Villu releases’.

Villu censored

Ilayathalapathy Vijay’s Villu, has been censored on Saturday (January 3). The film has been cleared by the Regional Censor Board in Chennai with an UA certificate.

Villu produced by Ayngaran International and directed by Prabhudeva, is said to be a great action adventure, and will be a treat to Vijay fans.

The movie which has Vijay-Nayanthara-Prakash Raj- Vadivelu, has hit music by Devi Sri Prasad.

The film which was slated for release on Pongal day (Jan14), may be preponed to January 9, to get the benefit of a big solo opening. Nothing has been confirmed as of now, and by Tuesday a clearer picture may emerge.

Azhagan Thamizhmani makes a comeback

Popular producer of films like 'Malayoor Mamattiyan', 'Anbulla Rajinikanth', 'Solai Kuyil' and 'Dharmapathini', Azhagan Thamizhmani is making a comeback into the industry with his latest production venture titled 'Oththaiku Oththa' which is to be directed by Sanjairam. Ajay Krishna, son of Azhagan Thamizhmani debuts as a hero with this film.

In the latest critically acclaimed Bala's 'Naan Kadavul', Thamizhmani played in the role of Arya's father which got accolades for his performance. In the demeanor of a derelict father, Thamizhmani did a wonderful job of bringing the emotions live on-screen. Offers to act have started coming his way but he's determined to be in the production work.

He is producing the remake of "Chinnodu", a super hit yesteryear Telugu movie, the director for which is Kanmani. He is also acting in a movie named 'Yaadhumagi' as the heroine's (played by Sunaina) father, as he liked the script and decided to be part of it.

Vijay or Ajith in the MGR remake!

The late Chief Minister of Tamil Nadu, M.G. Ramachandran starrer Enga Veetu Pillai, created a record of sorts at the box office during his times. The film was produced by Nagi Reddy. MGR starred in a dual role in Enga Veetu Pillai, which had Saroja Devi and Ratna as his lead pairs.

After all these years, Nagi Reddy’s son, producer Venkatram Reddy intends to remake the film. He said that talks are on with Vijay and Ajith and the final decision on the hero will be made soon.

Nagi Reddy, the producer of Thamirabarani and Padikathavan, also plans to remake another MGR starrer Nam Naadu.

Vijay family visits Vettaikaran

AVM's "Vettaikaran" inauguration Pooja was held at the AVM film studios’ Vinayagar temple by the producers AVM Balasubramaniam and his son Gurunath Meiyappan in the presence of the movie's hero Vijay, his wife Sangeetha and dad S A Chandrasekar. Music director Vijay Antony, Director S Babu sivan, Dharani and cameraman Gopinath were also present. Expectations are high when it is from the house of AVM and that too starring Vijay